MediaFile

OpenX opens kimono to reveal financials – prepwork for an IPO?

It’s the season for getting a peek at private Internet companies’ financial results.

Wall Street is still chewing over Facebook’s recently revealed numbers, and on Monday, OpenX Technologies, a private, venture-backed online ad company, served up some financial gristle of its own.

The company, which provides an online ad exchange as well as ad server technology, said that it is now on track to generate more than $100 million in revenue on an annualized run rate basis and that it became profitable in the fourth quarter of 2011.

And it said it expects to profitable in 2012.

The move comes a few weeks after Facebook, the world’s No.1 Internet social network, pulled the curtain back on its financials for the first time, revealing $3.7 billion in 2011 revenue, with the release of the prospectus for its upcoming IPO.

OpenX CEO Tim Cadogan said the release of some of its financial results was not a sign that it planned to follow Facebook’s footsteps into the public market — at least not immediately.

DoubleClick’s Rosenblatt in group shopping start-up

DoubleClick’s former CEO has resurfaced…in the red-hot “group-buying” space.

It’s been just over a year since David Rosenblatt punched his last time card out at Google (which bought DoubleClick for $3.1 billion in 2008).

GroupCommNow, a sparsely populated site called Group Commerce lists Rosenblatt as the Chairman of the company. Andrew Glenn, another DoubleClick-Google alumni, is listed as the CTO, while Jonty Kelt, an entrepreneur that worked for a company acquired by DoubleClick, is the Group Commerce Chief Executive.