MediaFile

Inkling launches digital textbooks 2.0 for iPads

Apple dominates the tablet market — its iOS tablet software accounted for more than 60 percent of the tablet market in the second quarter, while Google’s Android made up about 30 percent, according to Strategy Analytics. So it’s no surprise that more than 40 educational institutions  in the United States either require or recommend in-coming freshman or first-years come equipped with an iPad.

For example, that list includes  the medical schools at Brown, UC Irvine, Cornell and UCF; undergrads at Boston University, Abilene Christian University and Georgia Perimeter College; business students at Hult Business School, Lamar Business School and Seton Hill. Even prep schools are in on the act including South Kent, Princeton Day School and Madison Academy.

Certainly it’s appealing to slip an iPad into a backpack rather than massive tomes that students need to lug around campus.

One e-book company based in San Francisco  is betting that more educational institutions adopt this line of thinking.  Launched a year ago and backed by venture capital such as Sequoia Partners and text book publishers like McGraw-Hill and Pearson, the e-text book company Inkling recently released its 2.0 version of textbooks for iPad. Some key features let co-eds make notes, ask questions and add comments anywhere in the book to be shared among classmates or the wider community using the same material across other campuses.

The e-books can save a student as much as 40 percent off the dead tree version and Inkling allows students to purchase the book by the chapter for a few bucks each should they choose to do so.

from Chrystia Freeland:

Don Graham: For-profit school plan hurts poor kids

Don Graham, Chairman and CEO of the Washington Post Company, visited the Reuters studio this morning to chat with Chrystia about the future of the company's Kaplan subsidiary as well as its flagship newspaper. In addition to its popular test preparation courses, Kaplan operates 75 colleges and graduate schools, both online and through brick-and-mortar campuses, that serve 112,000 students. Earlier this year the Department of Education lashed out at for-profit colleges like Kaplan for misleading prospective students about tuition costs and salaries after graduation. The Department proposed new regulations on these institutions that would tie federal aid to the number of students who are repaying their loans.

Graham said that while the Department's efforts to crack down on bad actors are right-minded, the current proposals will end up having an unintentional yet harmful effect on low-income students:

There is a 99% correlation between the number of Pell Grant students—the number of poor students a campus serves—and the repayment rate under the proposed Department rules… The Department has scored a direct hit on schools that serve poor students. They didn’t want to. They didn’t mean to. But that is what they did. And I hope they’ll reconsider that rule and propose something that in fact cracks down on bad actors but does not punish schools that serve poor students.