As America celebrated a historic presidential election on Nov. 4, US newspapers also celebrated their (one-day) revival as all major city newspapers were cleared off the shelves the next day. Media industry watchers hailed President-elect Barack Obama’s media Midas touch, as if he could even save the long suffering newspaper business.
It would seem the Obama effect helped Yahoo News snatch the number one online spot on Election Day, with 7.6 million unique users. It was the largest single-day audience in online news history, Yahoo said, citing the latest comScore Media Metrix figures.
This is nice news for Yahoo, away from the world of volatile stock prices and non-seller remorse. Yahoo’s stock briefly dropped to single-digit territory today before rallying to end up 8 percent at $11.15. It’s still some $30 billion cheaper than Microsoft’s bid.
Anyway, back to the magical Election Day, when Yahoo beat political news stalwarts like MSNBC, CNN and FoxNews.
Election Day audience figures for the top five online news sites according to comScore were: