The showdown between next fall’s biggest first-person shooters escalated at E3 this week, with EA’s and Activision Blizzard’s top brass exchanging some vitriol. Bobby Kotick, Activision Blizzard’s CEO first went on CNBC on Monday claiming that EA’s “Battlefield 3″ was just a PC title with only a ”small audience.” In response, EA’s CEO, John Riccitiello, told Reuters that Kotick was spreading misinformation about “Battlefield 3″ and that contrary to what Kotick said, it would be widely available on consoles.
It might be a few days before a stampede of people will storm into the LA convention center to catch the video game industry’s latest wares but EA wasted no time in getting out the word about its new digital download service, dubbed “Origin.”
The video game sector is often seen as being particularly ripe for consolidation, with some expecting old line media giants such as Time Warner to swoop in and scoop up a publisher to diversify their entertainment rosters.
Much of the buzz in gaming these days revolves around two small but fast-growing areas: social games and mobile ones played on smartphones. But two titans of the video game industry have decidedly different takes on those markets.
Forget sports tournaments or new movie releases as boosters for game demand. Electronic Arts’ latest hero is America’s most famous chat show host.
As if the world’s most important video game trade show weren’t enough to snarl the already migraine-inducing traffic conditions that Los Angeles is famous for, the NBA Finals intruded on Tuesday to make things just a little bit more aggravating.
from Summit Notebook:
Still unsure whether economic recession is good or bad for video-games sales, more than a year in? If so, you're in good company -- neither does the world's biggest games publisher. Electronic Arts' head of European publishing says the company still hasn't figured out whether people cut spending on big items like housing and cars first, or whether those kinds of decisions are just too hard.