Back in June, everyone was talking about the Wii U, Nintendo’s first video game console with high-definition graphics unveiled at the Electronic Entertainment Expo (E3) in Los Angeles.
Take-Two Interactive occupies a massive booth at the Los Angeles Convention Center, where it’s showing off its new games and serving beer at the elaborate sports bar it constructed on the show floor. Under its CEO, Strauss Zelnick, Take-Two has been showing renewed financial health in recent quarters. In February, it posted its first profitable year in nearly a decade without a new release of its blockbuster video game franchise “Grand Theft Auto.” Zelnick sat down with Reuters for an in depth chat touching on everything from Nintendo’s new console to Zynga’s business model, and the difference between foie gras and chewing gum.
The showdown between next fall’s biggest first-person shooters escalated at E3 this week, with EA’s and Activision Blizzard’s top brass exchanging some vitriol. Bobby Kotick, Activision Blizzard’s CEO first went on CNBC on Monday claiming that EA’s “Battlefield 3″ was just a PC title with only a “small audience.” In response, EA’s CEO, John Riccitiello, told Reuters that Kotick was spreading misinformation about “Battlefield 3″ and that contrary to what Kotick said, it would be widely available on consoles.