CBS and Pepsi have teamed up to roll out the first ever video advertising in a print magazine next month. It will appear in the September 18th edition of Entertainment Weekly.
The mini video screen is packaged into an fixed magazine insert in the middle of the magazine. But only magazine subscribers in New York and Los Angeles will be able to see the video ads in their magazines.
The campaign, which is backed by the Pepsi Max brand, aims to promote CBS’s Monday night comedy lineup and new dramas. The ad uses video-in-print technology developed by Americhip, and features five different clips totaling 40 minutes.
CBS’s Monday night comedy features shows like “How I Met Your Mother”, “Two and a Half Men” and “The Big Bang Theory”.
(Photo: Neil Patrick Harris from How I Met Your Mother/Reuters)
