Google rolled out a big change to its search engine on Tuesday that will allow people to find private items, such as online family photos, in their search results.
The new search feature, dubbed “Google Search, plus Your World,” essentially creates customized search results for different users, displaying publicly available Web content alongside any relevant personal online content.
Right now that means search results can feature private photos stored within Google’s Picasa service, as well as photos and posts from Google+, the company’s social network.
If you’re logged in to Google, and you search for Hawaii, you might see photos that your friends or family have shared with you about Hawaii, or musings related to Hawaii from friends on Google+, alongside the standard Web fare about the Pacific islands.
The new search feature also means that a search on an individuals’ name will suggest the one that’s most relevant to you, such as a Ben Smith that you’re personally connected with on Google+ instead of a generic list of results for all Ben Smiths.