The Wall Street Journal, ever on the hunt for new ways to please its readers and new ways to make money (and what, we ask, is wrong with that?), will launch a new, pricier version this November. Called “The Wall Street Journal Professional Edition,” it is designed for business readers who want more than what the daily newspaper and website provide on their own.
Essentially, it is the Journal’s daily offering, with reports from Dow Jones Newswires and a reservoir of news and information from Factiva, the news archive that Dow Jones owns — and a bunch more stuff:
Information from more than 17,000 global sources, some of which are not available to the public.
A one-year archive of Factiva’s global business sources and a two-year archive of wsj.com content.
More than 30 industry pages, managed by Dow Jones editors
Six industry sections managed by Journal editors who select news and information for readers on pharmaceuticals, healthcare, energy, media and marketing, telecommunications and technology.
Personalized homepages and news alerts for when things break.
Dow Jones plans to sell the edition to businesses, which would make it available to employees through “site licenses” (ie, your business buys a license that makes the professional edition available to X number of people for a price to be determined). In January, it will be available to people for $49 a month, or just under $600 a year, said Clare Hart, head of Dow Jones’s Enterprise Media Group, which oversees Dow Jones Newswires, Factiva and Dow Jones Indexes.
So why have a professional edition for a paper that is arguably already for professionals? According to Hart, it is an attempt to recognize the middle ground between “regular” readers (like my mom) and financial clients who use the super-charged “terminals” from Thomson Reuters and Bloomberg that provide news along with sophisticated and deep financial information.
“It’s a response to what customers are driving us toward. Customers want the simplicity of a consumer application with the sophistication of an enterprise application,” Hart said.