Zynga wants to get into your pocket. As the publisher of games like, “Word with Friends,” a Scrabble-clone popular on Apple devices and since February, on Android platforms, Zynga, known as the top games publisher on Facebook, is likely trying to reduce its reliance of Mark Zuckerberg and co’s platform.
“You should play and you should pay,” says David Ko, the former Yahoo executive who moved to Zynga in November to spearhead its mobile push.
In a recent interview, Ko told Reuters that Zynga’s mobile strategy has two parts: Creating mobile versions of existing Web titles like ”FarmVille” and “Mafia Wars” and, having users play games on their mobile devices before anywhere else, like on “Words with Friends.”
In the U.S, Ko says, mobile games are growing at a “high clip,” but that the faster growth is in markets like South East Asia where people are turning to games first on their smartphones since PCs are less prevalent.
“In markets like South East Asia, mobile-first experiences are going to lead the way,” Ko says.