By Aaron Presssman
The opinions expressed are his own.
“Good artists copy, great artists steal.” – Pablo Picasso via 1994 Steve Jobs
Amazon’s new Kindle Fire tablet seems like the anti-iPad to many. With its chunky design, smaller low resolution screen and occasionally stuttering software interface, the Fire has been blasted by some of the iPad’s biggest fans. And they’ve predicted it too will end up on the growing trash heap of previous iPad competitors that arrived with high expectations only to be found selling on Woot for 75 percent off six months later.
But a lot of people seem to have missed that while this latest creation from Amazon CEO Jeff Bezos does not copy the iPad, it flat out steals more than a few of Steve Jobs best ideas. And those pilfered ideas will — pardon the pun — ignite sales of the Fire well past the ranks of the earlier crash and burn crowd and their slavish copies of the iPad’s look and feel.
With a price less than half that of the iPad, the Fire doesn’t have to do everything the iPad can do. Instead, it does 80 percent of what people actually do with their iPads – watch video, surf the web, check Facebook, play games – in a way that passes the test of “good enough.” It’s Amazon’s Honda Accord to Apple’s BMW 5-series sedan.
The most important concept swiped from Apple is the wide ranging and easily accessed ecosystem of content for Fire users.