The WSJ.com reports that Apple is softening its approach to its iAd mobile advertising service due to the tepid response as it loses ground to Google in the fast-growing mobile-ad market.
Score a point for Apple. Software maker Adobe scrapped its Flash Player for mobile devices after a mutli-year battle with Apple over the merits of the technology, which is used to view videos and play games on the Web. Take a look back at the legendary tech spat in this blow-by-blow timeline that stretches back to January 2007 when Apple launched its iPhone with a browser that was not compatible with Adobe’s Flash player. The company said in a blog post it plans to focus its future mobile browsing efforts on HTML5, a competing technology that is now universally supported on all major mobile devices.
The war between Apple and Adobe, which revolves around the use of Adobe’s Flash software on devices like the iPhone and iPad, has simmered down to a low boil, but it certainly hasn’t gone away. Adobe CEO Shantanu Narayen turned up at the Web 2.0 conference in San Francisco on Tuesday, and the first question out the gate from the interviewer was about — what else? — Apple.
Good news for us computer geeks! PCs are nearly ready to ditch hard drives for faster, less energy-intensive drives with flash memory, like in a camera or cell phone, according to memory maker Micron, which ought to know. That is exciting news for victims of crashed hard drives and people who always want something new.