MediaFile

If Wasserstein could turn back Time (Warner)…

Bruce Wasserstein, chief executive of private equity firm Lazard, joined Blackstone co-founder Steve Schwarzman at a breakfast sponsored by Fortune magazine this morning to share their collective wisdom regarding the financial crisis. (For more on the breakfast, see our DealZone blog).

At the end of the Q&A session, he got one of those out-of-the-blue questions from editor and moderator Andy Serwer: If he could do it all over again, would he still have hooked up with Carl Icahn on the activist investor’s quest to shake up Time Warner Inc?

It sounded like he would. He told guests at the breakfast that he was proud of the report that he and Icahn prepared about the state of the media conglomerate, which contained a bunch of recommendations for how it could improve — including mounting a bigger push into the digital age.

Then there was the money. “Both Carl and we did well financially from this.” And the investors? “Our view was to be helpful to the shareholders of Time Warner.” (Icahn’s strategy to break up the company failed, but he did reach an agreement in early 2006 with former Chief Executive Richard Parsons to add independent directors to the board and to get the company to buy back more stock)

One problem: It was a pain to convince a company seemingly stuck to its accustomed ways, Wasserstein said: “You face such entrenched points of view that it’s difficult to be successful unless you have really long-term resolve.”

Breakingviews sees gold in Fortune, CNNMoney.com

Business news analysis service Breakingviews.com isn’t doing too shabbily since getting the boot from its longtime space in The Wall Street Journal. Not long after that happened, it wound up in The New York Times and its sister paper the International Herald Tribune, as well as the Daily Telegraph. (And occasionally it shows up in the Journal through the miracle of advertising.)

Now it’s scoping out Time Warner territory. Breakingviews plans to announce on Thursday that it has strucka deal to appear in Fortune magazine starting Oct. 27, while selected “views” will run on the Internet at CNNMoney.com, which includes Fortune’s online material. In addition, Breakvingviews staffers will join the CNNMoney video line-up in the near future.

Breakingviews, which jostles with The Wall Street Journal’s Heard on the Street and Financial Times’s Lex column to analyze business news for investors and other market types, has 27 columnists based in London, New York, Paris, Washington, Madrid and San Francisco, according to the press release.