Take my savings — but not my mediocre TV shows

October 27, 2008

No doubt about it, the financial crisis has been tough on the media business. Just ask Sumner Redstone, the folks over at the Associated Press, or anyone on Madison Avenue.

Anyone care to bet on World Series TV ratings?

October 21, 2008

rays.jpgThere’s been quite a bit of hand-wringing over this year’s World Series, which starts this week. It boils down to how Tampa Bay vs. Philadephia doesn’t exactly have the sex appeal of Los Angeles vs. Boston.

What you watched on TV last week…

October 21, 2008

tvwatching.jpgIt was another solid week for CBS, which has become a regular at the top of the TV ratings race so far this season, according to the latest figures from Nielsen.

What you watched on TV last week…

October 14, 2008

It was a big week in the TV world for CBS, according to the latest Nielsen data.

Its live plus same day ratings for the week ending October 12, the third week of the new TV season, are below. As you can see, CBS won in total viewers, adults aged 18-49, and had the top show of the week in CSI.

What to say at times like these?

October 7, 2008

wallstreet.jpgThe financial crisis is tough on everybody — Madison Avenue copywriters included.

It’s 8:00 p.m. — do you know where your TV is?

October 1, 2008

television-set.jpgThe new prime-time TV season is starting and that means all eyes are on Nielsen ratings. While that’s the case every fall, this one is a bit different — the industry is recovering from a writers’ strike that threw the 2007-08 season into disarray.

Do you know who’s watching?

August 12, 2008

telescope.jpgIt’s called deep-packet inspection. Congress wonders if it’s plain-old spying. Basically, it’s when web companies track their customers’ visits online and use the information to tailor Internet advertisements for them.

Television totally rules!

June 10, 2008

dollars.jpgWhat’s all this talk about the struggles of the TV industry?

Sure, ratings were down again last season. Screenwriters walked off the job, and while they eventually settled, the actors may be next to strike. No new shows really caught fire, and that Web thing sure does seem to be stealing advertising dollars. Then there’s $4/gallon gasoline, a housing slump, job losses — which all adds up to a generally lousy economy.

Fox: King of the world!

May 23, 2008

strike.jpgTV strike? What TV strike?

Seems that Fox survived the 14-week writers strike, and arguably thrived if you stack its prime-time ratings up against major broadcast networks. It has  finished the season as the undisputed ratings leader for the first time, thanks to a combination of the Super Bowl and that little talent show known as “American Idol.”

Anyone want some cash back?

May 22, 2008

dollars.jpgTake that Google!

Microsoft, in a bid to win share of the search market from Google and Yahoo, now plans to offer a new “cashback” service that provides a rebate when users buy something they found searching with Windows Live.