It was a big week in the TV world for CBS, according to the latest Nielsen data.
Its live plus same day ratings for the week ending October 12, the third week of the new TV season, are below. As you can see, CBS won in total viewers, adults aged 18-49, and had the top show of the week in CSI.
The new prime-time TV season is starting and that means all eyes are on Nielsen ratings. While that’s the case every fall, this one is a bit different — the industry is recovering from a writers’ strike that threw the 2007-08 season into disarray.
Sure, ratings were down again last season. Screenwriters walked off the job, and while they eventually settled, the actors may be next to strike. No new shows really caught fire, and that Web thing sure does seem to be stealing advertising dollars. Then there’s $4/gallon gasoline, a housing slump, job losses — which all adds up to a generally lousy economy.
Seems that Fox survived the 14-week writers strike, and arguably thrived if you stack its prime-time ratings up against major broadcast networks. It has finished the season as the undisputed ratings leader for the first time, thanks to a combination of the Super Bowl and that little talent show known as “American Idol.”