So Microsoft is now proposing a new deal: This one could be some sort of partnership or joint venture for search-related advertising to take on Google Inc, the New York Times reports.
Tired of all those commercials? Don’t have a DVR? Fox reckons it has something for you. Forget the name (they’re calling it Remote Free TV) and concentrate on the concept: a big tentpole drama with half the normal commercials and promotional time.
For years we have interviewed media analyst/newsletter editor/industry maven Jack Myers about the television upfronts. We have tried to track him down at upfront parties, cocktail napkin in hand, to get his initial reaction on the new shows trotted out by the networks while he talks to the most senior executives. We have written up his forecasts and predictions on how many billions of advertising dollars the nets will say they have booked.