Yahoo, Microsoft may want to check with Icahn

May 19, 2008

yahoo.jpgSo Microsoft is now proposing a new deal: This one could be some sort of partnership or joint venture for search-related advertising to take on Google Inc, the New York Times reports.

At Fox, two new dramas; half as many commercials

May 15, 2008

peter.jpgTired of all those commercials? Don’t have a DVR? Fox reckons it has something for you. Forget the name (they’re calling it Remote Free TV) and concentrate on the concept: a big tentpole drama with half the normal commercials and promotional time.

The Upfronts are dead, long live the Upfronts

May 13, 2008

upfront2.jpgFor years we have interviewed media analyst/newsletter editor/industry maven Jack Myers about the television upfronts. We have tried to track him down at upfront parties, cocktail napkin in hand, to get his initial reaction on the new shows trotted out by the networks while he talks to the most senior executives. We have written up his forecasts and predictions on how many billions of advertising dollars the nets will say they have booked.

Flying blind into the upfronts?

May 9, 2008

drone.jpgOne thing you can bank on next week is that the TV networks won’t be showing off dazzling pilots of new shows at the upfronts, as we highlighted in a preview.