The New York Times spits out thousands of words a day through its newspapers. If it would only start coughing a few more up about Hollywood mogul David Geffen, who wants a piece of it, if not more. If the Times doesn’t tell its story soon, everybody else will.
Just about everyone has thrown a thought or two by now into the great bubbling pot of stew that is the future of journalism. Latest in line is Marissa Mayer, Google’s vice president of search products and user experience.Mayer, one of Google’s earliest employees who gets reams of newsprint in Silicon Valley for her cupcake spreadsheets and love of Oscar de la Renta, spoke before a Senate subcommittee on a future of journalism hearing on Wednesday.Apart from defending Google, which has come under attack from the news industry — most notably the Associated Press — for profiting from content, Mayer gave some tips on how journalists should write their stories.Mayer talked about something she called the “atomic unit of consumption” — a news article rather than an entire newspaper, much like one song downloaded digitally instead of buying an entire album. Here’s an excerpt from her prepared testimony:
The atomic unit of consumption for existing media is almost always disrupted by emerging media. For example, digital music caused consumers to think about their purchases as individual songs rather than as full albums. Digital and on-demand video has caused people to view variable-length clips when it is convenient for them, rather than fixed-length programs on a fixed broadcast schedule.Similarly, the structure of the Web has caused the atomic unit of consumption for news to migrate from the full newspaper to the individual article. As with music and video, many people still consume physical newspapers in their original full-length format. But with online news, a reader is much more likely to arrive at a single article. While these individual articles could be accessed from a newspaper’s homepage, readers often click directly to a particular article via a search engine or another Website.
(UPDATE: Our wire story, which ran a little while ago, notes the interesting nature of the Pulitzer gang gradually accepting online-only journalism as legitimate. It also notes that the financial crisis, arguably one of the biggest stories in the past year, failed to garner any nods. Not only that, The Wall Street Journal has not won a single Pulitzer since Murdoch bought parent company Dow Jones & Co. And in one final, bitter note: two winners have been laid off since they did the work that won them their prizes, Jeff Bercovici at Portfolio.com reports.)
Pulitzer Prizes 2009 — journalism:
Three of the traditional media world’s brightest stars have a bright idea: Start a consultancy to help old-media companies charge for their content online. (And announce the venture in an old-media publication.)