Surprise. Apple is expected to report another dazzling quarter on Tuesday, propelled by strong demand for its bestseller iPhone and the sleeker iPad 2 tablets.
Apple should report another spectacular quarter, but tempered by growing caution over how supply constraints will squeeze margins and restrain iPhone and iPad sales.
On the face of it, the iPhone 4 unveiled by Verizon Wireless on Tuesday is pretty much the same device that AT&T has been selling. It costs the same, and features essentially the same bells and whistles — with the nice addition of a personal Wi-Fi hotspot, that allows up to five other devices to share its wireless signal.
I was going to call this blog entry about this year’s Consumer Electronics Show press releases, “language crimes.” But that’s overheated. I’ll call it “overexcited claims” instead. It’s a sample of the sometimes purple, overwrought prose that press agents produce to show off clients’ products. At shows like CES, where 125,000 people overwhelm Las Vegas to gawk at consumer electronics for several days, there’s a lot of effort to get attention from harried, cranky journalists.
In my second day of searching for the most interesting and interestingly written press releases about the Consumer Electronics Show, I came across what appears to be an invitation for 125,000 people: