MediaFile

Anyone who thinks the word “executive” in CEO stands for a person who actually executes decisions and strategy should think again, at least according to Technicolor CEO Frederic Rose.

REUTERS/Charles Platiau

“It’s very funny, you get a job as a CEO and everyone says you’ve got this absolute power,” Rose told the Reuters Global Media Summit in Paris.

“The reality is, the power you have, the authority you have is to basically guide and to give direction…and if people don’t want to follow, they’ll just forget to do it,”

Rose said that since he took the helm of the video technology specialist in September 2008 he really only took one decision on his own — but if you want to get technical someone else helped him along.

“The only true executive decision that I have taken all by myself was the choice of the logo,” Rose said, showing Technicolor’s logo.

Our video games reporter Kemp Powers went to today’s Ubisoft press conference, which featured the usual array of gun play and sword fighting fans expected from the French video game publisher.

The company, however, saved some of its most enthusiastic chest-bumping for an update on its “Games for Girls” brand strategy.

Tony Key, Ubisoft’s senior vice president of sales and marketing laid out the impressive data; in the first three months of 2008, sales in the division aimed at “tween,” or pre-teen, girls grew 63 percent. Six of the top ten third party titles on the Nintendo DS are games targeted to the tween set.