Glam Media is rolling out a mobile advertising platform for its stable of website properties and for other publishers taking direct aim at Apple’s iAd.
This is the latest move for the company, a network of highly currated blogs mainly centered around fashion, healthy and beauty that target women. It recently launched a new platform to support more than 10,000 authors and writers in addition to a tool box that helps its content creators navigate the increasingly complex world of social media.
The mobile ad platform called GlamMobile is for brand marketers — Lexus and Macy’s are launch sponsors of Glam Mobile. The platform is also available to help outside publishers develop websites that are suited to smartphone and tablets running on Apple’s iOS and Google’s Android operating systems.
“At this point for a brand advertiser you really want to reach all consumers regardless of device,” said GlamMedia CEO Samir Arora. “It makes us move into the one of the fastest growing spaces within digital advertising. For any brand to reach consumers today mobile is a key part of their strategy.”
GlamMedia is one of the top 10 U.S. Web properties in the U.S. with more than 81.5 million unique visitors for the month of July, according to online research firm comScore.