Google News is getting a face lift, making it easier for people to personalize the news by location and preference. The new “heart of the homepage,” as Google software engineer Kevin Stolt described it in a blog post, is a stream of headlines targeted to people’s tastes and interests.
Google wants its online news site to feel more like the good old print product.
And the company is prepared to pay for it.
Google took the wraps off of Fast Flip on Monday, a slick online tool that lets readers flip through articles from newspapers and magazines as quickly and effortlessly as if they were turning the pages of a magazine.