(Corrects earlier version to clarify YouTube has hundreds of thousands, not millions, of channels)
The world’s No.1 video website unveiled an overhaul of its site on Thursday that will put the hundreds of thousands of online video “channels” front and center.
For many, YouTube is a place to go looking for a specific video. With the redesign, YouTube hopes users will make a habit of visiting the site just to see what’s playing on their favorite channels.
“We’re trying to take the best of what we see in TV and the best of online and bring it together,” said Shishir Mehrotra, YouTube VP of product development, during a briefing with reporters at the company’s San Bruno, California headquarters.
The notion of channels on YouTube is not new. Amateur and professional video producers already create their own specialized channels – devoted to topics ranging from soccer to Lego animation – through which they organize the various clips they offer on YouTube.