Freshplum takes data-driven approach to online pricing

June 26, 2012

Palo Alto start-up Freshplum hopes to take the guesswork out of digital commerce by using analytics software, data science and math to help companies make decisions like how to price merchandise. 

New name and vision at the company formerly known as Pixazza

July 27, 2011

You don’t have to twist your tongue pronouncing Pixazza anymore. The Google Ventures-backed start-up has found a new name that rolls off the tongue with less difficulty: Luminate.

Google and AOL venture arms fund tool to track retail price changes

June 16, 2011

Most people wouldn’t be too pleased if they learned that the price of a digital camera suddenly dropped by $50 a few hours after they purchased it from the same online retailer.

Google buys into Zynga – report

July 12, 2010

zynga-pokerGoogle has invested as much as $200 million in social gaming company Zynga, as it looks to bolster its presence in the world of online gaming, according to technology blog TechCrunch.

Google funds photo advertising start-up

March 26, 2009

Google may not be buying companies as often as it once did, but that’s not stopping it from doling out funds to promising start-ups.