Some 380 million videos were viewed on Hulu.com, up 14.3 percent from February, according to market research firm comScore.
That allowed the NBC Universal and News Corp joint venture to steal the No.3 spot from Yahoo, whose total number of videos viewed in March actually declined by roughly 5 percent from February. Hulu held a 2.6 percent share of the 14.5 billion videos viewed in the U.S. last month.
Hulu has seen its popularity grow following TV ads that ran during the Super Bowl in January. In December, it was the No.7 ranked video site in the U.S.
Impressive as Hulu’s growth has been, the site is still not even in the same universe as YouTube, owned by Google. Google remained the No.1 video site in March, according to comScore, with 5.9 billion videos viewed, for a 40.9 percent market share.