MediaFile

A racier side to Nvidia CEO Huang

 Nvidia’s top executive isn’t your typical geek.  He likes fast computers, but he loves fast cars.

Jen-Hsun Huang , proud owner of no less than three barely street-legal supercars - red and grey Ferraris and a jet black Koenigsegg CCX — was on the brink of adding yet more horsepower to his stable after watching RTT demonstrate a Ferrari-customization program — running off Nvidia’s graphic chips, of course — onstage on Wednesday.

The unabashed racing car-lover joked that he had been enthralled by a Ferrari 458 Italia that popped up on screen during a demonstration by RTT chief executive Ludwig Fuchs. Fuchs, sharing the stage with Huang, demonstrated how Nvidia chips power his company’s customization platform, which allows would-be racers to configure a Ferrari to taste – color, interior, tires, the works – right on the showroom floor.

“Black with red stripes, please,” Huang quipped as the demo flipped between red, yellow and grey Ferraris.

Huang later said he would have ordered the newest V8 Maranello monster on the spot if Fuchs had been taking orders.

AMD’s ATI breaks 1Ghz barrier — for real?

In the highly demanding (and some say shrinking) world of PC gaming, only two graphics powers really count: reigning popular champ Nvidia and AMD’s ATI division. Now it looks like ATI’s Radeon may have got a bit of a lead on its arch-foe.

ATI, once considered a perennial also-ran to Nvidia’s cutting-edge graphics chips, has become the first to crack what it called the 1 Gigahertz barrier on standard air-cooling. Pounding its chest, the company trumpeted on Wednesday the milestone and talked about “amazing gaming experiences” for the likes of Ubisoft’s Tom Clancy’s H.A.W.X. and Electronic Arts’ Battleforge.

It would be interesting to see how Nvidia — whose logo still appears more often alongside cutting-edge games such as medieval third-person actioner Assassin’s Creed to blockbuster first-person shooter Crysis — will respond in their never-ending arms race.