The rise of casual video gaming may have grabbed the headlines over the past couple of years, but the more hardcore end of the market dominated at Europe’s biggest gaming convention in Leipzig last week.
    Apart from new iterations of popular karaoke-style games such as Activision’s Guitar Hero, Electronic Arts‘ RockBand and Sony’s SingStar, which arguably kick-started the trend of easy-to-play casual fare, the world’s biggest games publishers focused on products for their core audience.
    Upcoming release Command and Conquer Red Alert 3 was a case in point. Not only does the game involve sending dozens of types of futuristic military unit across apocalyptic landscapes, but EA was marketing it in part on the basis that one of the
actresses in it, Jenny McCarthy, is a former Playboy playmate of the year.
    Most publishers were playing it safe, focusing on sequels such as a new version of The Sims – the virtual doll’s house franchise which has sold over 100 million copies since launch in 200? — or movie tie-ins such as a game based on new James Bond film Quantum of Solace.
    True innovation was thin on the ground, at least on a whistle-stop tour view of the main publishers’ offerings. Ubisoft demoed a game in the same genre as Command and Conquer which could be fully voice-controlled — apparently a first for consoles — while Sony previewed LittleBigPlanet. This marries the hot theme of user-designed content (think YouTube or MySpace) to an age-old platforming mechanic, the basics of which that would be familiar to anyone who had played Nintendo’s Mario games.
    Cute sack-doll characters jump over flames and on to rising platforms, but the novelty is that most of the game, from the characters’ outfits and personalities to the landscapes over which they clamber can be modified by players and shared online.
    But for two of the other most hotly awaited games of the season, there was no news, albeit for opposite reasons. EA’s Spore, in which players guide a lifeform in the Darwinian struggle from primaeval soup to interplanetary conflict, is due out on Sept. 4 and had already been presented in near-final form at other events, so did not get a spot in EA’s main presentation.
    World of Warcraft: Wrath of the Lich King, the next installment of the online role-playing game that has over 10 million subscribers — was available to play in an early form, but it remained unclear when the final version would be on sale. A spokesman for Activision unit Blizzard could not even confirm it would definitely be out before Christmas.

    * Where do you think gaming is going in the run-up to this year’s holiday season? Were you at the Leipzig Games Convention? Tell us what you think below.

Reporter Jennifer Martinez tried out Konami’s E3 demo room to test the game and found crisp and colorful graphics — which were nearly identical to those of the two older rivals.

As in “Guitar Hero” and “Rock Band”, “Rock Revolution” players follow color-coded notes streaming on a television screen to play a rock song and earn points if the song is played correctly.

Konami’s “DDR” was the first dance video game of its kind and an international success, but “Rock Revolution” comes late to the rock band genre party, where Activision Blizzard and Electronic Arts dominate.

The game currently features 40 songs but will offer more downloadable content on the Microsoft Xbox and Sony PlayStation3 after the game is released in Fall 2008. Some rock hits already featured on the game disc are Linkin Park’s “Given Up,” Blink 182’s “Small Things” and “Somebody Told Me” by the Killers.

The Konami reps were particularly proud of the game’s drum set, which includes a foot pedal and five drum tops to beat.

It’s closer to the real thing than the “Rock Band” drum set, but looks similar to pictures we’ve seen on gaming blogs of Activison Blizzard’s version for the new “Guitar Hero: World Tour” game, which will include a microphone and drum set in addition to its guitar controller.

So for now, it looks like “Guitar Hero” and “Rock Band” can rest comfortably in this battle of the bands.

In the meantime we can assume that Viacom’s octogenarian executive chairman is rockin’ today after the media conglomerate said its first quarter profit rose 33 percent on strong sales of the “Rock Band” video game and higher advertising revenue at MTV Networks. Revenue rose 15 percent to $3.1 billion, beating analysts’ estimate of $3 billion.

It gets even better in the Viacom executive suite, at least for today — its film “Iron Man” kicks off the summer blockbuster season to positive reviews, including that of tough Wall Street Journal reviewer Joe Morgenstern who said it had “exhilarating” action and “scintillating” comedy.

Industry gurus suggest the opening box-office take could top $100 million. Ka-ching! (It cost $135 milion to make.)

The good news does not negate lingering issues at Viacom, namely the resiliency of its cable networks in an advertising environment that is challenging at best. Also, everyone wants to know more about the new premium cable/VOD enterprise being built by Viacom, MGM and Lionsgate.

Or, what about the risk of collapsing the distribution window so that Apple’s iTunes sells movies on a DVD’s release date?

I just want to know: would Redstone rather jam to David Bowie or Blue Oyster Cult?

(Reuters)

Keep an eye on:

• Microsoft’s Steve Ballmer says the company poised to detail its next moves on Yahoo (Reuters)
• A night after Tuesday’s much-discussed on-air blunder by “American Idol” judge Paula Abdul, the results show of the talent show lost 1.2 million viewers from the previous week. (Hollywood Reporter)
• Is Microsoft working on a Blu-ray player for the Xbox 360? (Engadget)

(Photos: Sumner Redstone and wife Paula Fortunato, Reuters; www.rockband.com)