Apple confirmed what the technology world has been expecting for weeks: a September 9 media extravaganza. The company has been holding September events for years to refresh its iPod line and unveil new models ahead of the holiday season.
And while new iPods are also expected to be on tap this year, Apple threw in a little curveball to get the company’s fans and followers talking.
Sept. 9 is also the launch day for “The Beatles: Rock Band” video games, as well as the date that EMI will release the digitally remastered versions of their original song catalog. Given that supposed coincidence, some were speculating that a deal to finally bring the Beatles’ songs to iTunes was brewing. The Beatles may be the most famous rock band ever, but they have not yet made their songs available on Apple’s hugely popular online store.
So what’s the problem? The invitation sent to the media featured the tagline, “It’s only rock and roll, but we like it,” referencing the Rolling Stones hit from the 1970s. The Stones’ catalog is already available on iTunes.
A Beatles deal would seem a bit more likely if the invite tagline had read: “I get by with a little help from my friends.”