MediaFile

Call of Duty: Modern Warfare 3 hits stores tonight

One of the biggest video game launches ever is going down tonight at stores all over the U.S.  “Modern Warfare 3″, the eighth game in the “Call of Duty” series is going on sale at midnight While the usual suspects like GameStop and Best Buy will be open late to accommodate the crowds, Wal-Mart is going all out by hosting tournaments centered around the game at more than 2,700 stores starting at 8 p.m..

To give you some idea of how big the market for this game is, last year it took a little over two months for ”Call of Duty: Black Ops”  to generate $1 billion in global sales.

In 2010, the last edition of the Activision military game sold more than 5.6 million copies, or $360 million worth units on its first day on sale. That is more than double Harry Potter’s record-breaking opening weekend box office take in June.

But how much will it make this year?

Sterne Agee analyst Arvind Bhatia said that he expects “Modern Warfare 3″ to outsell its predecessor by 10 percent and for 5.5 million to 6 million units on its first day. The game should sell 18 million units in the December quarter alone, he said.   

Oracle is SAP’s own Lord Voldemort

It’s been a while since German business software maker SAP has stated exactly how much of a market share it has.  And no matter how much journalists prod and badger SAP CEO Leo Apotheker he will not divulge that figure. Even when analysts say they believe that SAP’s main rival Oracle has been taking market share from the German company, Apotheker will not be moved to shed some light on the issue.  In several TV interviews on Wednesday, the day SAP presented its second-quarter results, and in a call with analysts, Apotheker not only declined to provide even a range, in fact he could not bring himself to call his company’s fiercest rival by name. “We have about twice as much market share as Number 2,” he said.  In the Harry Potter series the hero is the only one who calls his nemesis by name – Lord Voldemort - instead of ”he who must not be named”.  C’mon Leo, if Harry Potter can do it, so can you.

With Apple, Microsoft ahead, this is no time for vacation

Get ready for another big week of earnings, with Apple, Microsoft and Yahoo the highlights (at least in our world).

Interestingly, talk about both Microsoft and Apple has been pretty positive ahead of their quarterly results, despite the rancid economy. When it comes to Apple, whose stock has been among the best performers in tech this year, the chatter is about the new iPhone, which it launched in June to big fanfare.

“I think the key is that core consumer demand is there,” Hudson Square Research analyst Daniel Ernst said in a recent Reuters story. “There are lines for $400 phones. Clearly they’re well positioned, and when the PC market comes back, we believe they’re going to take significant share.”

Time to determine how the media biz is faring

Media companies report their quarterly results during the next few weeks, time that should help us determine the state of advertising. Has it stabilized? Is it growing? Or is spending still trending down?

Google, which kicked off earings yesterday, probably isn’t a great bellwether. After all, it was held up better than almost any other media company during the recession. Still, the largest U.S. Internet search engine hasn’t been completely immune. Revenue was up in the second quarter, but only by 3 percent.

Google executives told analysts and investors on a conference call that they believed their business had begun to stabilize, but were unwilling to predict when a broader economic recovery would prevail.

APT question: A big win or an empty promise?

yang.jpg

Cheaper? Easier?!??? Those words are the lifeblood of the advertising community.

Now Chief Executive Jerry Yang is using them to tout Yahoo’s new advertising system, telling Reuters in an interview that the so-called APT will make life better for advertisers and publisher.

“This system allows cross-selling between sales forces, it allows us to have visibility of what pricing is happening and where,” Yang said in the interview.

Get ready for the battle of the superphones

fencing1.jpgNow this should be one good duel.

The New York Times is reporting that T-Mobile will be the first carrier to offer a mobile phone powered by Google’s Android software. And it will go on sale… soon!

Talk about anticipation. This is right up there with Apple’s introduction of the new iPhone, which, of course, is only appropriate since the two high-end phones will directly compete with one another in an Olympic-worthy battle. 

From the New York Times:

The phone will be made by HTC, one of the largest makers of mobile phones in the world, and is expected to go on sale in the United States before Christmas, perhaps as early as October.

Keep your Internet; we want books

reading.jpgWhose kids are these, anyway? A new survey released by Scholastic Corp, the U.S. publisher of the Harry Potter books, shows that book publishers, newspaper proprietors and massive forest logging concerns have a future:

75 percent of kids age 5-17 agree with the statement, “No matter what I can do online, I’ll always want to read books printed on paper,” and 62% of kids surveyed say they prefer to read books printed on paper rather than on a computer or a handheld device.

And if you think that that dastardly Internet is going to turn the minds of children to pulp, guess again, the study says: