MediaFile

‘The Lorax’ jumps from page to screen

Dr. Suess tale “The Lorax” comes to the big screen this weekend with Danny DeVito voicing the tree-loving creature in the 3D movie version of the classic children’s book.   Distributor Universal Pictures, a unit of Comcast Corp, projects opening-weekend sales upwards of the $38 million domestic opening for the animated “Rango” during the same weekend last year.   The weekend’s other new wide-release movie is comedy “Project X” from Time Warner’s Warner Bros. studio, which forecasts $17 million to $19 million in U.S. and Canadian ticket sales from Friday through Sunday.   The film about three high-school students who try to throw a party to remember — and which proceeds to careen out of control — already took in $1.5 million at midnight showings early Friday.   Elsewhere, best-picture Oscar winner “The Artist” will expand to 1,756 theaters from 966, as independent film studio The Weinstein Co. tries to spin some of that Oscar gold into green.   Photo Credit: Universal Pictures and Illumination Entertainment.

No love for journos in Sun Valley

It all seemed so promising. The first night at the Sun Valley Lodge bar at the annual Allen & Co  gathering had been a happy affair for the press corps as they mingled freely with Facebook’s Mark Zuckerberg (that’s him on the right), WPP’s Sir Martin Sorrell, Activision’s Bobby Kotick, Amazon’s Jeff Bezos, Capital Research’s Gordy Crawford, Lachlan Murdoch and Harvey Weinstein, among many others.

But the press corps, lulled into a false sense of bonhomie by the new openness, were in for a big disappointment this morning when they got to the Sun Valley Inn. The organizers have decided that press is no longer allowed to hang around the lobby area to speak with event guests as they leave presentations. It also means many a journalist/blogger here will no longer have a  nearby location from which to file stories.

The normally amiable but stern off-duty New York cops who act as security here were asked how reporters were going to be able to power their laptops and write stories. One guard seriously suggested filing stories from the lavatory. I guess that’s one way of  expressing his true opinion of journalists.

Sun Valley: More Who’s Who in Pictures

Nearly every powerful media and technology executive you can imagine has swung through the idyllic and affluent ski resort town of Sun Valley this week. Here are a few more snapshots from Reuters photographer Rick Wilking…

Michael Dell, CEO of Dell Inc, arrives at the Sun Valley Inn

Harvey Weinstein, of the Weinstein Co arrives at the Sun Valley Inn

Les Moonves, CEO of CBS Corp arrives

Cleveland Cavaliers basketball star LeBron James talks on a phone outside the Sun Valley Inn

Eric Schmidt CEO of Google, Bill Gates former CEO of Microsoft and Nathan Myhrvold of Intellectual Ventures in Sun Valley