After months of speculation we now know ad nauseum that cable markets of New York and Los Angeles will soon have HBO Go, HBO’s much acclaimed online video service. New York cable operator Cablevision said on Monday it will start offering HBO Go to its HBO subscribers in the next few months. Time Warner Cable, which dominates the New York City and Los Angeles markets, made a similar announcement late on Friday.
It’s worth repeating that HBO Go’s slick Web service and extensive library of exclusive TV shows and movies is only available to verified paying HBO cable subscribers and not as a standalone service. But even then it is significant for the strategy of HBO parent — Time Warner — to counter Netflix’s rise by offering a more flexible and mobile HBO service wherever and whenever subscribers want it.
The delays to offering the service to Time Warner Cable and Cablevision subscribers, was down to money (Quelle surprise!). While cable operators recognize the importance of offering additional value to programming packages by putting authenticated programming online — beyond the traditional TV package — they don’t always feel they need to pay too much extra over what they already pay.
At the end of the day of course it’s in the interest of both parties to come to terms or customers will indeed ‘cut the cord’ and go to Netflix to watch some of their favorite four-year old shows. But if Time Warner’s Jeff Bewkes has his way that won’t include even a five-year old “Entourage” or “True Blood”.