Conde Nast just launched the latest product from its digital incubator in time for the holidays called “Santa’s Hideout.” The site is a free gift giving service aimed at children that lets parents set up a list for each child to fill while also allowing parents to don their Santa beard. The items on the lists can be divvied up for Santa only as well as for family and friends.
Ever wonder what News Corp. Chairman Rupert Murdoch thinks about the direction this country is going and how President Obama is handling his job? If you were on hand during the opening panel at The New York Forum last night in mid-town Manhattan, you got an earful.
How do you sell TV advertising in this environment? If you’re Scripps Networks, you trumpet the product integration available in your make-over and do-it-yourself programs. You also make no bones about how difficult things are for advertisers and consumers.
The last time I mentioned the word “bailout” in connection with newspapers, I caught my fair share of flak from the conservative blogosphere for even entertaining the notion. I also caught a few rounds from Connecticut lawmakers who thought that I was suggesting their attempt to help secure tax breaks for struggling newspapers amounted to a bailout.