MediaFile

Sun Valley: A Who’s Who in pictures

Nearly every powerful media and technology executive you can think of will be camping out in the idyllic and affluent ski resort town of Sun Valley this week. Here are just a few…

Robert Kotick, CEO of Activision Blizzard, Michael Larson of Cascade Investments and Ron Meyer, president and COO Universal Studios arrive at the Sun Valley Inn.

Fashion designer Diane von Furstenberg and her husband Barry Diller, chairman and CEO of IAC/InterActivecorp, arrive at the Sun Valley Inn with Eric Eisner.

Philippe Dauman, CEO of Viacom, arrives at the Sun Valley Inn with his wife Debbie

Chairman of Liberty Media John Malone (and a gaggle of press)

Rupert Murdoch, chairman and CEO of News Corporation

Herb Allen, president and CEO of investment bank Allen & Company, which hosts the event.

Sun Valley: David Carr’s advice for reporters

The Bald Mountain resort in Sun Valley offers moguls for advanced skiers all winter long. Media reporters show up every July for the other kind of mogul, who lands among the picturesque Idaho mountains on a private jet and has a name like “Rupert Murdoch” or “Barry Diller.”

Reporters are supposed to be part of the scenery — not part of the conference itself.* They must stand around and hope that one of the more than 200 invitees decides to speak to them, and hopefully dispense a few nuggets of news. Fortunately, this week’s weather is supposed to be sunny, dry and warm during the day, and comfortably chilly at night.

For a Sun Valley freshman like this Reuters reporter, it sounds scary terrifying, despite the clement weather forecast. I asked New York Times media columnist David Carr, who covered the conference in 2007, for some advice. Here are some excerpts from our phone conversation;

Sun Valley: Reuters returns to Idaho

Nearly every powerful media and technology executive you can think of will be camping out in the idyllic and affluent ski resort town of Sun Valley this week. They have aimed their Gulfstreams squarely at Idaho so they can show up at the 27th edition of Allen & Co’s media and technology conference, which investment banker Herb Allen holds every summer here.

That means nearly every media reporter you can think of will be hovering among the hedgerows and parking lots (and in the bar, naturally), waiting to get a few precious seconds with super-wattage movie executives from DreamWorks’s Jeffrey Katzenberg to Paramount’s Brad Grey, technology heavyweights such as Michael Dell and Bill Gates, media kingpins Philippe Dauman and Rupert Murdoch and fresh-faced startup darlings like Facebook’s Mark Zuckerberg, Twitter’s Evan Williams and Ning’s Gina Bianchini.

Reuters, of course, will be among the press crew at the scene. Reporters Yinka Adegoke and Alexei Oreskovic will show up, as will I, and photographer Rick Wilking will be shooting the pictures that at Sun Valley often tell a more eloquent story than any text dispatch can.