Time Inc’s Sports Illustrated unveiled the details of another subscription plan for the Samsung Galaxy tablet computer and Android based smartphones — the print version of its parent Time Warner Inc’s “TV everywhere” idea currently touted by Chief Executive Jeffrey Bewkes. Like TV Everywhere, magazines everywhere charges one price for access to content across print and digital platforms.
The SI digital and print subscription plan comes on the heels of a Time Inc announcement about a similar subscription plan for SI and People for Hewlett-Packard’s forthcoming tablet device the TouchPad.
“The key to the media business is habituation,” said Time Inc EVP and Chief Digital Officer Randall Rothenberg.
Indeed, the SI digital app subscription plan is available everywhere with one glaring exception: Apple’s iTunes store.
That was the elephant in the room this morning when Time Inc executives showed off the SI app on various devices. Currently, only single copy editions of SI are available on the iPad and iPhone. It’s a sore point among publishing executives who depend on subscriptions for circulation and more important, advertising revenue.