MediaFile

Yahoo Shake-Up – Bartz and Schneider emails amid the turmoil

Bartz5Yahoo confirmed news of a departure tri-fecta, in which Hilary Schneider, EVP of the  Americas, David Ko, SVP Audience, Mobile and Local, North America, and Jimmy Pitaro, VP Media, all jumped ship.

In addition to telling the public, Yahoo also decided it was time to communicate with its staff (most of whom learned about the departures from the AllThingsD blog post that broke the news). Chief executive Carol Bartz and Schneider both sent out internal memos to the troops on Thursday afternoon, copies of which were obtained by Reuters.

The first email, from the desk of Carol Bartz:

Carol from the foxhole here. No, actually I’m in Atlanta to give a speech later tonight, and doing some client meetings.

But I’m sure you’ve seen the rumors about Hilary Schneider, David Ko, and Jimmy Pitaro leaving. Yes, they’re leaving, but each for different reasons that suit their life – and Hilary will send a separate note to her team with more about the Americas org. later today.

After nearly four years with Yahoo!, Hilary has decided to move on to the next phase in her career. Hilary has played a major role at Yahoo! in driving our strategies for content, online advertising and more. I want to thank her for her contributions over the years, and wish her the best as she moves on.

Microsoft-Yahoo deal means “Yahoo!” for all: Schneider

hilaryschneider_0034A day after EU regulators cleared Microsoft and Yahoo’s search partnership, Yahoo Americas EVP Hilary Schneider went “Yahoo!” when asked what the alliance means for everyone. “The deal means more money,” Schneider said at the PaidContent 2010 conference in New York on Friday.

With the unified search audiences of Yahoo and Bing, Yahoo’s sales team can do its job better by making the consumer experience more relevant as well as  improving the return on investment for advertisers and publishers, she said. “The more search queries you have in a single marketplace, the more the (search) algorithms can refine themselves… (bringing) more revenue per search for the publisher.”

That’s good news for members of the Yahoo newspaper consortium, Schneider said. Since these dailies are Yahoo’s search partners, the Microsoft-Yahoo alliance increases their returns and revenue as well. She estimated that in 2009, the partnership brought the newspaper industry $100 million in revenue, and “that’s just the tip of the iceberg.” But she declined to say how much Yahoo makes from the newspaper consortium.

Who’s who at Yahoo

As the smoke begins to clear in Sunnyvale, California, following Yahoo’s much-anticipated reorg, the first outlines of the company’s new look under CEO Carl Bartz are emerging.

The new regime’s big winners (or survivors, given the slew of recent departures including finance chief Blake Jorgensen on Thursday) are Ari Balogh and Hilary Schneider, both of whom appear to be two key lieutenants under Bartz.

Schneider, a former executive at newspaper publisher Knight Ridder, now reports directly to Bartz and sees her sphere of influence broaden from the U.S. to all of North America. Under Yahoo’s new structure, North America is one of two regions in which Yahoo does business. The International region, which encompasses the rest of the world, does not yet have a leader.