The Huffington Post on Monday launched its latest foray into video with a twist: Live programs that are intended to get people to talk about the segment in real time.
HuffPost Live “airs” its programs in real time -- some examples include Mitt Romney’s veep choice of Paul Ryan and how white supremacy groups are using music as a recruiting too — though the videos can be watched even after they have been shown live. It is streaming 12 hours of programming, five days a week from its studios in AOL’s New York headquarters, Los Angeles and Washington D.C.
“When we starting thinking about this we wanted to make this the most social video experience possible,” said Roy Sekoff president and co-creator of HuffPost Live and founding editor of the Huffington Post. “People are about real time. They want to tweet about something as it is happening.
Sekoff said it took about 8 months to get the project off the ground after it was given the green light and has a staff of about 100 people working on it full time.
To show just how active visitors to the main Huffiington Post website are, the company said it attracts an average 2 million comments a week.