This week, Nielsen announced that its viewership numbers will include the TV shows that get to the living room via Internet-connected TVs rather than through antennas or a cable/sat box. It’s a modest acknowledgement of the cord-trimming trend by which viewers are turning to non-traditional sources for “TV” such as Netflix, Amazon and Hulu.
Microsoft has put its talks with media companies about an online subscription service for TV shows and movies on hold, according to people familiar with the discussions. The company had been in intense talks with potential programming partners for over a year and was hoping to roll out the service in the next few months. But it pulled back after deciding that the licensing costs were too high for the business model Microsoft envisaged, the sources said. Microsoft is still working to distribute TV shows over the Web, focusing on delivering programming via its Xbox gaming system to existing cable subscribers.
Current season episodes of “Gossip Girl,” “The Vampire Diaries” and other CW television network shows are coming to online video site Hulu.
BTIG’s Rich Greenfield is an analyst who seems to have never met a contrarian debate on the media business he didn’t like. This morning, he turned his attention towards online video site Hulu, arguing in a research note that its owners should think twice about selling the business (subscription needed). First round bid for Hulu, which is owned by News Corp., Disney, Comcast, and Providence Equity Partners, are due Wednesday and are expected to reach as high as $2 billion.
Customers at an apparent Apple Store in the Chinese city of Kunming berated staff and demanded refunds after the shop was revealed to be an elaborate fake, sparking a media and Internet frenzy. Staff were also angry at the unwanted attention after more than 1,000 media outlets picked up the story and pictures of the store from the BirdAbroad blog. Apple declined to comment on the fake store or others like it dotted around China.
Apple plans to launch a new iPhone with a faster chip for data processing and a more advanced camera in September, Bloomberg said. The new iPhone will include the A5 processor along with an 8-megapixel camera, the report said, quoting two people familiar with the plans. Apple is also testing a new version of the iPad that has a higher resolution screen, the report said, adding a cheaper version of the iPhone aimed at developing countries is also in the works.
Call it the Ad Bowl. Or the Buzz Bowl. Or the BS Bowl. Doesn’t matter, it all boils down to this: Sunday’s Super Bowl is the biggest day of the year for advertisers, some of which dished out $3 million for the chance to reach an audience of 100 million consumers for 30 seconds. At that price — $100,000 a second — the stakes are high. A good commercial can be a triumph, creating just the kind of water-cooler talk that propels a brand to a new level with consumers. A bad commercial? Well, those behind it better start dusting off the old resume.
Hulu, the video site owned by NBC, News Corp and Disney, is safely ensconced in the No.2 most viewed video site in the U.S. according to latest February data from comScore. And Hulu is making progress not just in the quantity of views but in the quality of views: Users watched a record amount of video per person during the month. The average Hulu users watched 23.3 videos at 2.4 hours of video per viewer. This compares with the average online video length at 4.3 minutes.