The Internet has sustained some pretty intense assaults in the past couple of years. There was the heavy-handed attempt to stamp out content piracy with SOPA/PIPA, the Federal Communications Commission’s Net neutrality ruling, which many saw as splitting the baby, and that whack job who claimed to own a patent on the World Wide Web.
ICANN, the body that oversees the Internet’s naming system, gave the green light for organizations to begin applying to name and run their own domains instead of entrusting them to the operators of .com, .org, .gov and others. Up to 2,000 applications were expected for the so-called “top-level” international domains. At $185,000 per application, estimated start-up costs of $500,000 and annual running costs of about $100,000, a .yournamehere domain will be out of reach of the smallest companies and organizations. But applications were expected from cities or regions with strong identities, such as .london and .mumbai, from companies aiming to build a business based on new domains, and from community identifiers like .eco or .gay.