Publicis takes control of Chevy advertising

April 23, 2010

chevy

Automotive advertising isn’t what it once was – but they are still important accounts when you can land them.

Interpublic bulking up in Brazil with CUBOCC deal

March 25, 2010

Brazil Carnival

Interpublic, home to agencies like McCann Worldgroup and DraftFCB, has acquired an shop in Sao Paulo, expanding its footprint in Brazil. Lowe Worldwide and McCann Erickson, among other IPG agencies, already have offices in Brazil, which, of course, is considered a hotspot for advertising and media growth.

Bearish signs for ad spending

June 10, 2009

Not much good news in advertising today.

First came the TNS Media Intelligence numbers, which, though dated, paint an awfully grim picture.  First quarter spending fell 14 percent, a big number in its own right, but even more startling when put in context. Take, for instance, the fourth quarter of 2008, when credit had completely dried up and companies were racing to cut marketing, staffing and every other expense. Ad spending then fell just 9 percent. Or how about the fourth quarter of 2001? After the bursting of the dotcom bubble and the attacks of Sept. 11? Spending dropped 11 percent that quarter.

As GM files for bankruptcy, Madison Ave gets to work

June 2, 2009

“This is not about going out of business. This is about getting down to business.”
So says the latest advertisement from General Motors, which hit the automaker’s web site and YouTube just hours after it filed for bankruptcy protection.

Chrysler: Coming soon to a TV near you

May 8, 2009

As the New York Times puts it this morning: “Even after receiving $15.4 billion in federal loans, General Motors is once again on the brink of financial collapse.” The reason is that the automaker burned through $10.2 billion in the firs quarter, while revenue dropped by almost half to $22.4 billion.

Advertising slump shows no signs of relenting

April 28, 2009

The news media may be preoccupied with Swine Flu and the Banking Crisis and the Auto Industry meltdown, but look beyond those hot topics and you will see a familiar story — you know, the advertising-business-is-getting-slammed story.

Good news for Madison Ave: WPP will only be slightly down

March 6, 2009

Slightly down is the new up.

At least judging from the reception that advertising giant WPP received today after it predicted like-for-like revenue would drop 2 percent this year.

Cautious splurge: the art of luxury advertising

December 5, 2008

Advertising at the highest end of the luxury market may be the last to get hit in an economic slump, but it’s still going to get scathed before the ad market turns around, Nick Brien, who heads up Interpublic Group’s Mediabrands, a holding company for media buying and planning agencies,  told the Reuters Media Summit in New York.

More bad news in advertising outlook

October 28, 2008

If you were looking for any positive signs from the advertising industry, perhaps as vendors try to drum up business amid the rough economy, forget it. Times are tough there too.

More Boo-Hoo in Yahoo shares

October 9, 2008

yahoo-sign.jpgWho was it that wrote about the “The Road Not Taken”? Robert Frost?

That’s somewhat ironic, because you have to figure Yahoo shareholders are feeling pretty frosty toward Yahoo’s management now that its stock price is wallowing around $13 , near five-year lows, amid a weakening display advertising outlook.