Automotive advertising isn’t what it once was – but they are still important accounts when you can land them.
It looks as though Publicis, the French holding company, has brought home the rest of the Chevrolet creative business. After it was first reported in Adweek, Publicis today released a short statement confirming that “Publicis Worldwide is proud to announce that Chevrolet has decided to consolidate all its U.S. advertising with Publicis Worldwide U.S.A.”
The shift — essentially taking work on Chevy trucks from Campbell-Ewald and moving it to Publicis — isn’t a total surprise. GM recently pulled lead creative duties on Chevy cars from Interpublic’s Campbell-Ewald, too. That also went to Publicis.