Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning.
It started with the fanfare release of the iPhone 5 and its software upgrade in September, which included a big switch from Google Maps to a homegrown alternative from Apple. The upgrade did not go well. Almost immediately, users began noticing that the maps were … unreliable. Not bad enough to slow iPhones sales but bad enough to dominate the news cycle for days.
Editor’s note: This piece was originally published at PandoDaily.com.
Remember Antennagate? Back in the summer of 2010, the brouhaha over reception glitches in the iPhone 4 dominated tech headlines for weeks and led to a class-action lawsuit and a $15-per-user settlement. In retrospect, the controversy seems meaningless, which is why I thought of it amid the current flap over Apple Maps.
Thousands of people will be “the first” to get the new iPhone 5 today. I won’t be among them. I’ve had every model of Apple’s revolutionary handset since it was first unveiled five years ago — upgrading even if my phone contract hadn’t expired yet — and, like the first-time parent of a toddler in a public place, am in a state of panic the moment I don’t know where my iPhone 4S is.
iPhone users get the closest thing Apple has made to a digital wallet on Wednesday with the release of iOS 6’s new Passbook app, which stores electronic coupons, loyalty cards and tickets.
Revolutions can be exciting, but sometimes evolution can be even more powerful. With the curtain drawn back today on what exactly the new iPhone will do (and will be called), Apple is entering a period of consolidating its lead. Its next trick is to outflank smartphone competitors as deftly as it has in the tablet wars.
Will Big Media and Big Tech companies ever stop punishing their biggest fans?
Like many people, I woke up yesterday and reached for my iPad for my morning hit of news, entertainment and information, so I could start my day. (And like many, I’m embarrassed to admit it.) Padding to the front door to get a newspaper still sounds more respectable, but my iPad gives me a far more current, rich and satisfying media experience than a still-warm printed Times could ever produce.