“My favorite 3D movie of all time is Jackass 3D,” Viacom’s Chief Executive Philippe Dauman said on Wednesday at Reuters Global Media Summit. The movie, which grossed $116 million in the United States, according to Box Office Mojo was “relatively low cost” and “significantly profitable,” Dauman said. “You’ll see more of that coming.”
What else might the future hold for Viacom in 3D? Possibly Snooki.
Reuters Breakingviews columnist Rob Cox asked Dauman if audiences can soon expect a Jersey Shore in the third dimension.
“I’d love to see that,” Dauman said, “Gym, tan and laundry in 3D.”
Earlier this month, Viacom said it is selling Harmonix, the video game publisher behind Rock Band and this year’s Microsoft Kinect hit “Dance Central.” Dauman said the sale is proceeding swifty but declined to divulge details prospective buyers. Media Summit guest chief executives Bobby Kotick and Strauss Zelnick from Activision Blizzard and Take-Two respectively, said they’re not interested.
“Whoever puts the best proposal forward from all perspectives will be the winner,” Dauman said.