MediaFile

Murdoch, Bancroft & Murdoch Esq.

murdoch.jpgThe big topic at News Corp’s annual meeting in New York on Friday was how the international media conglomerate will weather the financial crisis as advertising revenue looks like it will be on the skids for a while.

For that, along with Chairman and Chief Executive Rupert Murdoch’s messages of resistance and hope in the face of financial scariness, see the story we ran on the wire earlier. MediaFile is more concerned with the younger generation that’s running News Corp these days.

So too are News Corp’s investors. One of them asked Murdoch how Natalie Bancroft — brought on to the board from the Bancroft family after it sold its controlling interest in Dow Jones (and The Wall Street Journal) to News Corp — would manage to be an effective director when she is better known as a “27-year-old, professionally trained opera singer based in Italy.”

“I will simply say she is one of the most diligent new directors I have ever seen. She has been to all branches and all arms of the company and has made a very close examination of it.” Murdoch added that she was too modest to address shareholders herself.

Then there was son James Murdoch, also on the board and chairman and chief executive of News Corp’s European and Asian operations. The same shareholder, whose name we didn’t catch, asked: “People have commented that James has no background or interest in newspapers. How is he finding the job of running News International in Britain, our biggest and most important newspaper business? … Is he comfortable with what News of the World did to Max Moseley, capturing that Nazi sex romp?” (Read here for that hot tamale.)

Murdoch rising

rtrhqbh.jpgJames Murdoch, heir apparent to the News Corp empire, leapfrogged dad Rupert on the annual Guardian list of top 100 most powerful people in media.

James — who oversees the media empire’s Europe and Asia assets including British newspapers The Sun, Times, Sunday Times and News of the World – first suprised detractors by turning around BSkyB.

What we didn’t know was he’s also a black belt in karate. What we do know is he, like Rupert, rarely flinches from a fight. Ask the BBC, or Virgin Media. Like another mogul, Microsoft founder Bill Gates, he also dropped out of Harvard.