Remember the days when the upfront presentations featured chart-topping singers, Broadway acts and drag racing, and lasted five or six hours? Most of that has disappeared over the past couple of years.
Today, these are largely low-key affairs. Executives talk about the importance of network TV, show a few clips from the new programs, promise to work closely with advertisers and call it a day.
Still, some stars do appear. ABC still trots out Jimmy Kimmel for a few laughs each year during its upfront presentation at Lincoln Center.
Here are some of his lines from Tuesday. Judge for yourself…
“Everything you heard today, everything you’ll hear this week is complete bullsh*t. First of all there is no ad lab. You really think we have a laboratory for ads?”
“These shows were so excited about? We’re going to cancel about 90 percent of them.”