Dish Network went kangaroo-crazy at this year’s CES. Not only did a mascot in a kangaroo suit greet attendees at its press conference, but CEO Joe Clayton took to the stage cradling a wallaby, which resembles a small kangaroo.
Whilst Clayton cuddled the marsupial, someone whispered in the audience: “Does PETA know about this?”
The kangaroo schtick promotes the company’s new set-top box, the Hopper, and its smaller counterpart, the Joey. Together, the devices will let Dish customers record six shows at once that can then be watched in four rooms.
Clayton told me after the show he spent his Sunday at a photo shoot at a farm outside of Las Vegas, posing with kangaroos. He said it was hard to keep the animal still and he had to be careful not to step in kangaroo dung.
Meanwhile, Dish hired trainers and photographers to snap photos of attendees with a live kangaroo and wallaby on Monday. The lines proved longer for the wallaby — the kangaroo was jumpy and looked like he’d rather be anywhere than the Venetian at lunchtime during CES.