Alan Wurtzel, NBC’s president of research and development, said on the network’s Olympics conference call Thursday that archery is the new curling.

As a former “vice skip”* on my high school’s curling team, I have a message for Mr. Wurtzel: archery is no curling, sir.

Of course I am being a bit tongue-in-cheek here and I’m not that offended. Plus, Wurtzel has some compelling numbers to back up his claim.

He said curling was the most-viewed Olympics sport on cable this year, even ranking ahead of basketball and its TV-ready athletes like LeBron James

“Archery is the new curling. The numbers for archery have been nothing less than huge,” said Wurtzel. “It delivered an average of 1.5 million cable viewers, the highest rated cable sport, beating out basketball. Now maybe it’s the Hunger Games phenomenon, or Brady Ellison orKhatuna Lorig who taught Jennifer Lawrence how to shoot for the film,  it really doesn’t matter but we’re going to keep an eye on that.”