Amazon.com Inc introduced its eagerly awaited tablet computer on Wednesday with a price tag that could make it the first strong competitor in a tablet market that has been dominated by Apple Inc’s iPad. The new device, priced at $199, may have the biggest impact on other makers of tablets and e-readers, such as Samsung Electronics Co Ltd and Barnes & Noble Inc, maker of the Nook.
“It’s a Nook killer,” said Scot Wingo, chief executive of ChannelAdvisor, which helps merchants sell more on websites including Amazon.com. “And it’s a very compelling offering if you’re not in the Apple ecosystem already.”
Amazon’s debut of the Fire came on the same day that reports escalated that Apple will unveil a new iPhone next week. The new iPhone would be the first major product launch under Tim Cook, who took over full-time as chief executive after co-founder Steve Jobs resigned last month.
And just as Amazon was taking aim at Apple, Groupon launched its online retail arm Groupon Goods for its American subscribers, moving beyond daily group discounts to compete with leaders like Amazon.