Brace yourself for the next salvo in the battle of the ebook readers (or electronic reading devices, or e-reader, or whatever you want to call them).
Technology market research firm Gartner Inc has published the 2009 "Hype Cycle for Emerging Technologies," its effort to chart out what's hot or not at the cutting edge of hi-tech jargon. It's just one of an annual phalanx of reports that handicap some 1,650 technologies or trends in 79 different categories for how likely the terms are to make it into mainstream corporate parlance.
“Orwell fans, lock your doors,” was the reaction from Amazon user Caffeine Queen after she and others had received notice from Amazon last Friday that their e-book versions of “1984″ and “Animal Farm” had been removed from their Kindle device.
Here are some of the day’s stories about the media industry:
Amazon Patents Detail Kindle Advertising Model (Mediapost)
Laurie Sullivan writes: “The patents clearly note that Amazon would insert advertisements throughout the ebooks, from the beginning to the end, between chapters or following every 10 pages, as well as in the margins.”
Just as we’re getting over the buzz and acclaim for the new Kindle e-reader, Amazon comes right back at us. This time, it is selling e-books for the iPhone and iPod — that’s right — through a Kindle application that can be downloaded from Apple’s App Store.