Just as we’re getting over the buzz and acclaim for the new Kindle e-reader, Amazon comes right back at us. This time, it is selling e-books for the iPhone and iPod — that’s right — through a Kindle application that can be downloaded from Apple’s App Store.
Here’s how the Wall Street Journal describes it: “Amazon’s software application, which can be downloaded free of charge, allows iPhone and iPod Touch users to read books or periodicals purchased on the Web or through their dedicated Kindle device, usually for $9.99. Using a service that Amazon calls whispersync, the program keeps track of a readers’ latest page in any given book across both a Kindle and iPhone.”
Amazon has competition, of course, from Google as well as other e-book sellers. Still, give credit to Amazon for creating big hype for its Kindle (which is still a relatively small market, regardless of all the press it gets).