English literature teachers, please tell me if I’m wrong to call this ironic.
I was going to call this blog entry about this year’s Consumer Electronics Show press releases, “language crimes.” But that’s overheated. I’ll call it “overexcited claims” instead. It’s a sample of the sometimes purple, overwrought prose that press agents produce to show off clients’ products. At shows like CES, where 125,000 people overwhelm Las Vegas to gawk at consumer electronics for several days, there’s a lot of effort to get attention from harried, cranky journalists.
In my second day of searching for the most interesting and interestingly written press releases about the Consumer Electronics Show, I came across what appears to be an invitation for 125,000 people:
The Consumer Electronics Show is underway, with myriad companies announcing new devices and services. Most are cool, although many may never be seen again after this week, if the companies don’t find manufacturing partners or a consumer market that wants these cutting-edge gadgets.