You’d think nothing could be cuter than a stuffed rabbit that comes to life to cheer up a lonely child. But Verizon Wireless rewarded the promoters of Velveteen Rabbit, the movie, with a not-so-cuddly lawsuit.
A representative for the mobile service said Verizon had nothing against children’s movies but it is taking issue with a Utah-based telemarketing company, which has apparently been calling cellphone users to advertise the movie.
Verizon said it filed a suit in the U.S. District Court in Trenton, New Jersey , alleging that Feature Films For Families Inc illegally used an auto-dialler for LA-based Family 1 Films. The suit says Verizon Wireless customers and employees received nearly 500,000 calls with a scripted promotion for the film over a 10-day period in February.
Is the movie industry so desperate for new viewers that it needs to pester phone users about children’s movies? You’d think that was the preserve of companies who feel the need to tell you what to do if your car warranty is about to expire.
A media representative for Feature Films For Families Inc was not immediately available for comment.