MediaFile

Howard Stern’s TV judging stint a boost for Sirius XM

Howard Stern is going to be a judge on the NBC show “America’s Got Talent,” this summer and Wall Street is already betting this is going to benefit the shock  jock’s satellite radio home, SiriusXM Radio.

Stern, who will replace the less potty mouthed Piers Morgan, will raise the profile of his radio show and drive new subscribers, at least one analyst said on Thursday.

“We see this as a positive for Sirius, holding potential for free on air-promotion, positive for awareness and sub growth, depending on how the TV show fares,” said Lazard analyst Barton Crockett in a research note.

His new gig won’t effect his current job, where he is locked down until 2015. What’s more, the show is even moving its production to New York from Los Angeles, so the east coaster Stern can have an easy commute.

Stern inked a five-year deal Sirius XM last December that nets him about $80 million a year, according to analysts.  He brought an estimated 1.2 million subscribers to Sirius when he joined the fledgling satellite radio company in 2006.

BusinessWeek, where the action happens off-screen

McGraw-Hill set Tuesday as the due date for bids for the ailing BusinessWeek magazine, and at least as of 7:30 pm eastern time, nothing at all has happened. Since this is one of those stories where I’ve encountered absolutely no fruitful sources, I’ve relied on reading the reports of other people.

So what’s going to happen to the business news weekly? Let’s catch up with the latest:

It will not go to Lazard chief Bruce Wasserstein. The owner of New York magazine has enough to deal with in the slumping publishing world already, so he’s gone, reports BusinessWeek columnist Jon Fine.

If Wasserstein could turn back Time (Warner)…

Bruce Wasserstein, chief executive of private equity firm Lazard, joined Blackstone co-founder Steve Schwarzman at a breakfast sponsored by Fortune magazine this morning to share their collective wisdom regarding the financial crisis. (For more on the breakfast, see our DealZone blog).

At the end of the Q&A session, he got one of those out-of-the-blue questions from editor and moderator Andy Serwer: If he could do it all over again, would he still have hooked up with Carl Icahn on the activist investor’s quest to shake up Time Warner Inc?

It sounded like he would. He told guests at the breakfast that he was proud of the report that he and Icahn prepared about the state of the media conglomerate, which contained a bunch of recommendations for how it could improve — including mounting a bigger push into the digital age.