MediaFile

Sun Valley: Jane Goodall and the primary primates

John MaloneIt’s day three of the Sun Valley media conference and the event has started to feel like a Jane Goodall documentary, in which we’re Jane and the moguls are the apes who have become comfortable letting us observe and record their movements. Several media executives groggily making their way to the morning’s first session (scheduled to kick off at 7:30), stopped to chat with the throng of press waiting to greet them.

Liberty Media Chairman John Malone voiced concerns about the economy for nearly 10 minutes while NBC’s Jeff Zucker, who once warned of the risks to media companies of trading analog dollars for digital pennies and later upped the exchange rate to dimes, posited the idea that the media industry was now within reach of collecting digital quarters. It’s change we can believe in.

Later on Thursday, Google’s chief executive Eric Schmidt (who for reasons unknown has been toting a camera with a beefy zoom lens throughout the event, even after-hours at the bar on Wednesday evening) will hold his traditional Sun Valley press roundtable, possibly with co-founders Sergey Brin and Larry Page, who are here.

As for Steve Jobs, it appears that he is a no-show.

And while hoops superstar Lebron James mingled with the executives at Sun Valley last year, he will probably end up overshadowing the gathering of media bigwigs from afar this year when he announces his choice of a new home team on Thursday night.

(John Malone does his media thing at Sun Valley. Photo: Reuters)

Sun Valley: More Who’s Who in Pictures

Nearly every powerful media and technology executive you can imagine has swung through the idyllic and affluent ski resort town of Sun Valley this week. Here are a few more snapshots from Reuters photographer Rick Wilking…

Michael Dell, CEO of Dell Inc, arrives at the Sun Valley Inn

Harvey Weinstein, of the Weinstein Co arrives at the Sun Valley Inn

Les Moonves, CEO of CBS Corp arrives

Cleveland Cavaliers basketball star LeBron James talks on a phone outside the Sun Valley Inn

Eric Schmidt CEO of Google, Bill Gates former CEO of Microsoft and Nathan Myhrvold of Intellectual Ventures in Sun Valley

Live Blogging from Sun Valley (Day 4)

Reuters reporters Yinka Adegoke, Alexei Oreskovic and Robert MacMillan are publishing live updates from the Sun Valley gathering. Read their updates below or follow us on Twitter.