MediaFile

Fortune 500 executives behind on social networking

With more than half of the U.S. public on Facebook and more than 200 million tweets sent each day (about 30 percent from the U.S.), American life is continuing to enmesh itself with social networks. But for the CEOs of the top 500 U.S. companies, social networking is a small — if existent — piece of successful living.

In a report released Thursday by Domo and CEO.com, the online presence of Fortune 500 companies’ top executives was compared to that of the general public, revealing that less than 30 percent have at least one profile on social networks. The vast majority have none.

Some of these accounts sit inactive — five of the 19 CEOs on Twitter have never tweeted — while others seem underutilized — 25 of the 38 CEOs on Facebook have less than 100 friends. The only social network that these executives outdo the U.S. public on is LinkedIn, the “world’s largest professional network.”

Perhaps the loneliest social networks for these top executives are Google+ and Pinterest. The former has only four of the CEOs — including Google’s own Larry Page — and the latter has none, despite Pinterest’s growing base of approximately 12 million American users.

Although the percentage of the top executives on social networks sits at less than 30 percent, Wikipedia has profiles for more than 36 percent of them. Only one of the CEOs has and maintains his own blog: John Mackey of Whole Foods.

Protecting Twitter from its own hubris

Twitter created a bit of a stir late last week by cutting off LinkedIn. Ostensibly this was to project a consistent look and feel for tweets as the company adds features like threaded conversations, which LinkedIn didn’t convey. People who have accounts on both services will no longer have their tweets appear on their LinkedIn profile pages. It’s hard to know how much these updates will be missed on the business-minded network, which distinguishes itself by hosting a more focused conversation than “anything goes” Twitter. But the practical effect is that if you want to be heard in both places you’ll have to repeat yourself, unless you choose to do all your updates from LinkedIn, which still feeds one way to Twitter. More likely, you won’t because it’s too much of a bother.

Bad for LinkedIn. Much worse for Twitter.

Twitter’s ability to pipe in to other networks is a big reason for its popularity, and in doing so it has aggrandized other networks. All this has been, to the outside observer, symbiotic: People like to share their tweets everywhere they hang out; networks benefit from all that chatter and Twitter gets its hooks into everything.

In cutting off LinkedIn, Twitter doesn’t seem to be adopting the “first taste is free” business model it has previously practiced. That’s what creates addicts who can then be charged through the nose. Now Twitter seems to be calculating that isolationism is a shrewd business strategy, that it has less to lose by pulling back on sharing agreements than the networks it drops.

LinkedIn launches iPad app

Reaching people through mobile devices is one of LinkedIn’s key initiatives and yet, the networking site for job-seeking professionals never had a proper app for tablets.

 The number of LinkedIn members — all 150 million of them — who use mobile phones to access the site is growing at a fast clip. In Q1, LinkedIn  said that 22 percent of its traffic came from mobile devices, up from 15 percent in Q4 2011.

On Wednesday, LinkedIn finally rolled out an app for  iPads hoping to get more people to linger at the site longer.

from Paul Smalera:

The recession killed journalism – and saved it

Over the last few years, thanks to the global economic crisis – encapsulating everything from the 2008 housing crash to today’s ongoing euro zone sovereign-debt debacle – much ink has been spilled about the reshaping of the world’s economy, especially about the domestic job market.

Actually, scratch part of that last sentence, because less ink has been spilled, at least according to the results of a recent report by LinkedIn. The media business has been in overdrive, especially during this 2012 election season, but it’s now pushing pixels, not paper.

According to the data studied by LinkedIn, the professional social network, the newspaper industry experienced a 28.4 percent shrink rate between 2007 and 2011. The death of newspapers is not exactly a new phenomenon, so I’ll spare you yet another detailed recap of the print and economic climate that led to this broadsheet apocalypse.

LinkedIn “alert” shows users still on edge about privacy

By Gerry Shih and Himank Sharma

Looks like social media users are getting twitchy about their online privacy rights.

Days after Google made known its decision to establish a common privacy policy across  its scores of products,  a chain-message of uncertain origin began circling on the Internet, claiming LinkedIn had quietly changed its own policy on the treatment of user data.

The chain message — which contained step-by-step instructions on how to opt out of this supposed new policy — took on a life of its own, ricocheting across Twitter and spawning numerous discussion and email threads. It suggested LinkedIn had given itself the right to use personal information and photos in ads — without notification .

Tech wrap: Microsoft shareholders grumble

Microsoft Corp shareholders left the software giant’s annual meeting grumbling that they did not get to ask more questions in their once-a-year opportunity to quiz Chairman Bill Gates and CEO Steve Ballmer. One thing the chief executive did tell shareholders was that there is no benefit in breaking the company up. In response to a question about how the company can jolt its stock price out of a 10-year rut, Gates played up the company’s strong balance sheet and said the market would respond to innovation.

Some of Facebook’s estimated 800 million global users received a shock over the past 24 hours when unsolicited graphic content such as pornography and violent images appeared in their news feeds. It is unclear how the material was distributed across the social network but many Facebook users vented their anger through other social media such as Twitter. “It seems every other day there is some new Facebook ‘threat,’ but this is just the new reality of Web 2.0 and social networking,” online security expert Paul Ferguson told Reuters. “It is ‘low-hanging fruit’ for criminals.”

The LinkedIn lockup is almost over and shareholders are winding up to sell more than 6.7 million shares. They are looking to realize gains in the stock, which has risen 74% since its initial public offering in May. Bain Capital is unloading its entire stake in the professional networking company now that the lockup period restricting insider sales is expiring, according to filings with the Securities and Exchange Commission. Bain led a $53-million investing round in LinkedIn in 2008 which valued the company at more than $1 billion.

Obama talks jobs in Sil Valley; ex-Googler begs to be taxed more

It may be one of those “only in Silicon Valley moments.”

President Barack Obama made a return visit to the country’s high-tech cradle on Monday for a town hall event hosted by LinkedIn Chief Executive Jeff Weiner.

The theme of the one-hour-long question-and-answer session was Obama’s job’s plan, with the professional social networking service’s popularity as a tool for modern-day job searches providing the perfect backdrop.

Indeed, several of the questions from the audience were from folks who said they were unemployed – and Obama sought to offer reassurance by walking through the standard doctrine and talking points from his jobs plan.

A simple plan to save Yahoo, by LinkedIn co-founder Reid Hoffman

In Silicon Valley, it’s not tough to find someone to offer advice on how to save Yahoo, the struggling Internet portal that fired CEO Carol Bartz last week.
But one voice that the Sunnyvale, California-based company may want to pay attention to is Reid Hoffman, the co-founder of LinkedIn-turned-venture capitalist, and one of the most respected players in the fast-growing social networking market.
While investment bankers and private equity advisors are circling around Yahoo, looking for the best way to break the company into little pieces that can be auctioned off to the highest bidder, Hoffman thinks Yahoo may still be able to pull off a comeback.
“I think renovation and rebirth is possible and I think that’s the play you make,” Hoffman said, citing the Apple example, at the TechCrunch Disrupt conference in San Francisco on Monday.
How would he do it?
First, Hoffman said he’d focus on investing the resources to make big technological innovations on Yahoo’s most popular online assets, such as its Web-based email product, Yahoo Finance and Yahoo Groups.
Then, he suggested, Yahoo to end its reliance on online brand advertising and get creative about how it makes money.
“There are other kinds of business models that I think we have yet to invent on the consumer Internet,” Hoffman said, citing Zynga, which has developed revenue from new sources, such as the sale of virtual goods that enhance the experience of Zynga games.
So there you have it, a simple two-step plan to revive Yahoo. Perhaps Reid Hoffman should call Yahoo co-founder Jerry Yang directly…

Tech wrap: Bad smartphone bets burn investors

Smartphones are constantly reaching new heights in sleekness and cutting-edge technology, but investors in the U.S. wireless sector seem unconvinced. Weak results and poor growth in both major and minor telecoms firms nationwide helped spark an investor exodus from the sector, and analysts say small operators like MetroPCS and Leap Wireless have indicated they’ve simply lost faith in the promise that smartphones can boost growth. Popular with consumers and heavily subsidized to encourage uptake, investors now look to be assessing whether a future of ever-increasing costs for carriers is one they’d like to take part in.

In tech company earnings, professional networking site LinkedIn reported that its quarterly revenue more than doubled as the company endeavored to prove it can fulfill the promise of its splashy IPO. Used by professionals seeking jobs or contacts and companies seeking qualified applicants, LinkedIn was the first prominent U.S. social networking site to make its public trading debut.

The massive hack attack recently revealed by security company McAfee does much to underscore the fact that governments and companies are losing the war against cyber thieves. Security experts uncovered an unprecedented five-year series of cyber attacks on 72 organizations worldwide, including the United Nations, governments and major corporations. In this analysis, Reuters’ security correspondent William Maclean argues that it’s unclear if the unsettling disclosure will actually prompt rapid global action against cyber attacks – partly due to the reluctance of stigma-conscious companies and states to report the attacks.

Tech wrap: Apple vs HTC, round two

Apple has kicked its intellectual property dispute with Taiwanese smartphone maker HTC up a notch. The company filed a new complaint against HTC with a U.S. trade panel over some of its portable electronic devices and software, according to the panel’s website.  Apple filed a similar action against the company last year and could be trying to strengthen the case against its rival by adding new patents to its claim this time around, notes AllThingD’s John Paczkowski. “It’s another broad warning to the industry,” he writes.“If you’re bringing a new smartphone to market, you had better make damn sure it doesn’t infringe on Apple’s IP.”

The first e-reader to fully integrate Google’s eBooks platform into its design goes on sale exclusively at Target stores across the U.S. next weekend, Google said in a blog post.  The iRiver Story HD lets users buy and read e-books from the service over Wi-Fi and store their personal collections in the cloud. Google offers more than 3 million free titles for download through its eBooks service, with hundreds of thousands more for sale.

LinkedIn, the online networking website aimed at professionals, surpassed Myspace in June to become the second-most popular social network in the United States, according to a new survey from comScore. Just how much more popular is LinkedIn now? According to the figures, LinkedIn had 33.9 million unique visitors in June, a jump of about a half a million from May. Myspace, on the other hand, saw its traffic decline to 33.5 million American visitors, a drop of about 1.4 million users from the previous month.