Welcome to our Sun Valley live blog, running July 6-July 10. Check here for the latest buzz from one of the most important media gatherings of the year.
Reuters will have live updates and photos from Apple's live event at 1 pm ET on Wednesday.
Apple Inc's Phil Schiller, Senior Vice-President of worldwide marketing, speaks about the iPod touch's game playing capabilities. REUTERS/Robert Galbraith
All photos by Robert Galbraith.